Bluehost announced a new point-and-click solution that makes it easy for virtually anyone to build an eCommerce store with WordPress.
This is an opportunity for companies for whom the complexity of technology was a barrier to entry.
It is also a gateway for agencies that can now more easily serve smaller clients and help them grow into larger, more successful businesses.
Bluehost highlighted the following benefits of their new eCommerce solution:
- Easy: set up your beautiful online store to suit your needs, even with no prior website experience, and with the option to rely on in-house experts to build it for you if needed.
- Customizable: Flexible, powerful, high performance, and easy to use for beginners. The new custom Wonder Theme, which comes with the product, is highly customizable to your specific look and feel.
- Curated: Bluehost simplifies the WordPress experience. Enjoy the power of WordPress without having to navigate through over 59,000 themes and plugins. Handpicked and designed by WordPress experts, Bluehost provides all the plugins you need, not the ones you don’t.
- Powerful – Integrated with WooCommerce capabilities and plugins from YITH, both well-known brands in the WordPress arena, it is the only product that provides this combination of capabilities.
Point, click and go
For some, 90% of the battle to start selling online is technology.
Although a guiding principle for WordPress is to make the software easy to use and take only five minutes to install, WordPress is really just the core of what a website can be.
To complete a website, the WordPress core needs to be extended with plugins like WooCommerce and connected via an Application Programming Interface (API) for other functionality to happen.
What Bluehost did was take all those parts of being online and turn them into point-and-click steps.
Getting started begins with an onboarding process where necessary components like WooCommerce, Yoast, and block themes are installed in the background.
The user then clicks through a series of steps, such as connecting a payment processor to make the website work.
This is accomplished through a tab-based menu system.
The tabs correspond to the following steps:
- General configuration
- add products
- Customize your store
- advanced features
- Start your store
Screenshot of the general settings page
The image below shows the second step of creating a new store, which includes necessary information such as payment processor, shipping label settings, and eCommerce tax calculations.
All a user needs to do is click the tabs on the left to advance to the next step in an orderly fashion, step 1, step 2, step 3.
There is also contextual documentation to help users who might need information.
The following screenshot shows the interface for loading/importing product data, with a link to the documentation below.
Creating important pages within the site is accomplished with pre-built block pattern templates.
Blocks is the terminology for WordPress’ no-code visual design interface.
One simply selects what type of page to design and clicks the button.
There are also optional advanced features such as a customer wish list feature, product filters, gift card sales, and a customizable customer account page.
Each store starts with a starting point template that can be customized to look exactly how the site owner wants it to.
This part is probably where it could be useful to learn how block themes can be customized to add background images, change fonts and colors for different sections of the web page.
This part of a site launch may be the part where some users stop.
But WordPress blocks are designed with intuitive context menus that are clearly labeled.
Below is a screenshot of what an eCommerce site might look like once the starter template is customized.
This is a screenshot of the block interface for customizing a web page:
Close-up screenshot of the WordPress block interface showing the context menu for modifying the block:
Bluehost Ecommerce WordPress Solution
WordPress is a popular way to build an eCommerce site, but it’s hard for a site owner to do it themselves.
That difficulty is one of the main reasons why site building platforms with proprietary technologies are becoming more and more popular.
What Bluehost has done is remarkable because they’ve taken a content management system that’s well-loved but not simple point-and-click and made it intuitively easy for just about anyone to build an eCommerce site with advanced capabilities like ability to sell gift cards.
According to Ed Jay, president of Newfold Digital, the parent company of Bluehost, YITH, and Yoast:
“With the launch of Bluehost’s new commerce solutions, our team is addressing the needs of small businesses who want the flexibility and power of WordPress but want to keep the experience of going online and selling simple.
The curated experience we provide strikes the perfect balance of security, reliability, and functionality by taking the power of WordPress and putting it in the hands of users in an intuitive and native way for each of our clients looking to grow their businesses. ”
Bluehost has achieved the goal of making it easy to build advanced eCommerce websites.
This is important not only for business owners but also for web developers and search marketing agencies because it provides an additional way to serve small businesses that might not be ready for a bespoke solution and help them get started on their journey. towards success.
Read the blog post on Bluehost
How our new eCommerce solution will make your life easier
Featured image from Shutterstock/Tirachard Kumtanom